![]() ![]() As the Hi-C business continued to grow, it attracted the attention of the Minute Maid Corporation, and in 1954 Clinton Foods, Inc., sold its Florida holdings, including Hi-C fruit drinks, to Minute Maid. ![]() The contract packing concept is still used today by the Coca-Cola Foods Division. Apple and cherry drinks were introduced as a result of the fresh fruit processing operations at the Paw Paw, Michigan, co-packer plant. Grape, the second flavor introduced, evolved naturally from the fact that the Geneva, Ohio, co-packer was also processing fresh grapes. New flavors of Hi-C fruit drinks were developed as an outgrowth of the contract packer system. The multi-plant system facilitated quick product shipping, minimizing out-of-date merchandise problems. As markets for Hi-C were expanded nationwide, so were the contract operations, strategically located near major market areas. Originally marketed in the southern United States, Hi-C was introduced into the Los Angeles and San Francisco markets in 1949. Foster entered into an agreement with Clinton Foods, Inc., to produce and market Hi-C, with Foster managing the Hi-C business. ![]() After test marketing in 1947, Hi-C orange drink was introduced in 1948 with a massive promotional effort, spending thousands of dollars weekly per market on promotions. Hot-packed in enamel-lined 56-ounce (1.66 L) cans, the product needed no refrigeration before opening. The name "Hi-C" referred to its high vitamin content. It took Foster over a year to develop the ideal formula for Hi-C orange drink, containing orange juice concentrate, peel oil and orange essences, sugar, water, citric acid and ascorbic acid (vitamin C). Niles Foster, a former bakery and bottling plant owner, created Hi-C in 1946. History 1958 sales team promotional newsletter excerpts It was created by Niles Foster in 1946 and released in 1947. Hi-C is a fruit juice-flavored drink made by the Minute Maid division of The Coca-Cola Company. For other uses, see Hi-C (disambiguation). Anywhere is the original tweet from Campbell’s twitter account.This article is about the juice drink. So I probably start grasping a bit at this point, but regardless SpaghettiO’s are pretty awesome, and if they’re going to be shaped like stuff out of Mario I’ll buy a case. Could this be a sign that other retro foods will be making a come back? A Ghostbusters sequel has been in the talks for years perhaps that could relaunch Ecto Cooler, or the new Ninja Turtles cartoon and movie could mean a return of the pies? That’s not to mention the potential for all those crazy themed cereals to make a big return! I wonder too, with the other recent announcement from General-Mills that they’ll be selling the two long lost monster cereals, Yummy Mummy and Fruit Brute against this fall, and probably seasonally in following year. I haven’t seen any dates for when this will be available, but I’m sure with Super Mario 3D World releasing soon it can’t be far off. It’s kind of ironic that the famous fictional Italian plumbers haven’t been on a canned pasta meal already. I honestly don’t know why this wasn’t a thing sooner. It appears that Campbell’s is going to be marketing a new Mario & Luigi themed SpaghettiO’s with Meatballs. Remember Crystal Pepsi or New Coke? That’s not a discussion for right now though, we’ve got more important things to go over. It’s funny to think back though, on a time when companies really were trying just about anything. We had Teenage Mutant Ninja Turtles Pies, Hi-C Ecto Cooler, and of course plenty of Mario Brothers themed treats like the amazing Mario Soda. Growing up in the ’80s and ’90s I have very fond memories of some amazing novelty foods and drinks based on popular characters. Mario & Luigi Team Up With Campbell's SpaghettiOs & Meatballs
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